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Training
At Profile, we’ve been convinced for 26 years that training is an integral part of our support. We are convinced that supporting and training our clients in understanding key issues creates value in our relationships.
We offer a range of training programmes for a variety of audiences, at all levels and on a number of key topics, including ‘Developing your digital footprint’, ‘Successful public speaking’, ‘Getting to grips with social networks’, ‘Boosting your employer brand on LinkedIn and Instagram’, ‘Understanding the media and media relations’, etc. And many more to discover!
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Our training courses
Media relations training
- Explain media relations today, what they are used for, why they are used, with what other expertise / what other know-how to combine them with (e.g. SR)….
- Get a better grasp of how they work by discovering and understanding the French media ecosystem and journalists.
- Knowing, understanding and knowing how to ‘play’ with the right media relations tools: what works, what no longer works? Why, how…?
Mediatraining
- Knowing how to be and speak in front of a journalist & getting your messages across.
- Work on your presentation / language elements (know how to present your company, also know how to present yourself in one sentence, in 2 minutes…).
- Be able to avoid pitfalls/unwanted questions, get key messages across…
- Be able to respond to both a ‘traditional’ interview and a TV or radio interview.
Social Media & digital training
- Dedicated presentation to a team (3 to 10 people) of the different social platforms, their differences, mechanics, uses and best practices.
NB: the training can focus on a single platform (e.g. TikTok or LinkedIn)
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Social Media Leadership / Executive Coaching training course
- Coaching sessions dedicated to a manager (or a management team) with: presentations of the platforms, mechanics, uses, best practices then exercises, creation of an ad hoc editorial line and a ‘3min a day’ programme.
Social Team training
- Over the long term (6 months), support in building the skills of an in-house social media team through weekly consultancy, structuring, organisation, tools and strategic vision.
Web copywriting and SEO training
- Training in the basics of SEO (natural referencing) and best practice in web copywriting (web page, blog article, etc.) and delivery of a guide with an operational checklist.
Influencers / Content creators training
- What are the differences between Influencers and Content Creators?
- What are the trends and best practices?
- What are the pitfalls to avoid? Focus on legislation / legal issues.
- How to put in place an influencer strategy tailored to your brand and objectives?
- How to identify and find the right influencers/content creators
- How to work with them (with a legislative focus)? The do’s and don’ts?
- How do you analyse the impact?
Sensitive communication awareness training
- The difference between bad buzz and crisis?
- Where can it start? How/by whom? How can it be detected quickly?
- Actions / reaction? – PR / digitalcomponent
- Analyse the impact of a crisis on the organisation and the measures to be taken to mitigate its effects in the medium / long term.
Public speaking training
- Emotional control
- Relational impact
- Listening comfort for the audience / Time control
- Inspiring storytelling
- Effective presentation tools
- Vocal presence
- Preparing an ad hoc situation
