Launch of Drop’Station, a new local parcel drop-off service at the foot of the metro. The concept was devised by Pickup, the Relais network of Groupe La Poste, and makes it easy to drop off a wide variety of parcels on your usual journey to the metro. How do you get the word out about the service in a pilot phase with 1 point of service?
The Profile answer: an influential collaboration with @deedeeparis to raise awareness of the service among the Parisian community and obtain a full review in situ.
- More than 118k impressions
- A survey gathering + 1.6k voters, 85% of whom were in favour of the service coming to their homes
- + 700 clicks on @dropstationpickup
This collaboration also made it possible to survey Parisians about the roll-out of the service using stickers, and to collect data during the pilot phase.
Find out more about our expertise in digital communication and influence.
