History
Since 2021, we have been managing media relations for Micropole, a consultancy specialising in Data and AI.
The company, and its founding leader, wanted to emerge in the competitive environment of technology and AI.
Our objectives
- Position Christian Poyau, CEO of Micropole, as one of the leading experts in Data and AI.
- Obtain visibility in key media.
Our strategic approach
- Implement a personal branding strategy for Christian Poyau by:
- Identifying a speaking territory to stand out from competitors and be identified by journalists
PR tactics
- Develop Christian Poyau’s network of journalists through referencing meetings with the main media (Les Echos, Le Figaro, BFM Business, BSmart…)
- Focus on the major media, particularly broadcast media.
- Publish articles
written by Christian Poyau in state-owned media.
Results
- A free partnership with BFM Business and BSmart, with regular appearances by Christian Poyau on two flagship programmes watched by decision-makers: ‘Les Experts’ and ‘Smart Tech’.
- A dedicated interview on Radio Classique’s most listened-to programme ‘Comment j’ai réussi?’
- A full-page interview with Christian Poyau in Le Figaro’s Décideurs section.
Publication of 2 articles written by Christian in Les Echos
