Crisis Communication

Many crises could have been avoided or better managed if they had been properly prepared. Today, no company is immune to a crisis, and anticipation is the key. It’s when everything’s going well that you need to anticipate! Anticipation means preparing to deal with a crisis, measuring the potential risks, anticipating the different scenarios, drafting the language and the ‘crisis manual’, identifying the different stakeholders and potential detractors, and testing the effectiveness and responsiveness of the processes in place.

Anticipating risks is good, being able to deal with them is better. By its very nature, a crisis is sudden and brutal. It therefore requires an urgent but calibrated response. Who does what? Who are the main contacts? The different spokespeople? Crisis management requires an ad hoc organisation that guarantees responsiveness and efficiency. We can help you optimise and implement these different processes to manage a crisis situation as effectively as possible.

We support you throughout the crisis management process:

• Identification of weak signals via real-time monitoring and alerts
• Support for the crisis unit or ‘war room’
• Training company spokespeople (mediatraining)
• Crisis management training: simulations and crisis exercises
• Deployment of the crisis communication plan
• Drafting of language elements
• Creation of real-time content
• Managing communication on social networks
• Media relations

Our crisis management simulations and exercises are designed to put emergency procedures to the test and gauge the robustness of the processes in place. They help to improve understanding of crisis mechanisms, to clarify and streamline the responsibilities of everyone involved, and to choose an appropriate communication plan, particularly on social networks, which are major risk factors.