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Employer branding
Recruiting and retaining staff is not something that can be improvised. Companies need to make a commitment to their existing and future talent, offer them a sense of purpose and, in some cases, change the way they manage.
At Profile, we believe that any approach must be sincere and that a company’s reputation has never been more important, particularly in the digital age and with the proliferation of employer social networks.
- E-reputation management
- Employer branding platform
- Employer branding strategy
- Content creation
- Digital strategy creation
- Ambassador programme
- Employee Advocacy Programme
- Social Selling
- Advocacy Marketing
Our expertise in employer branding
Employer e-reputation audit
The first reflex of customers, candidates or prospects… I look on the Internet. Nearly 80% of online shoppers take account of online reviews; the same goes for future employees. What is your digital footprint on Glassdoor, Viadeo, Indeed…? Does your e-reputation measure up? Our employer e-reputation audit aims to take stock of your image on the Web, as well as your social networks and career site, in order to optimise your appeal and the candidate process.
Employer branding platform
An employer brand cannot be decreed. It is built over time through meticulous work that brings together the company’s image (internal and external), its identity and its practices. The employer brand platform is essential for developing and structuring messages aimed at the company’s various audiences. It takes the methodology of the global brand platform and adapts it to the employer dimension. We can help you to develop it, and also to deploy it through the creation of content.
Employee Advocacy Programme
Your employees are the ambassadors of choice, amplifying the impact of your message, reinforcing the feeling of belonging and attracting new talent. But many employees restrict themselves for fear of doing the wrong thing, or for lack of information and knowledge. That’s why we offer you tailor-made support in developing and implementing your employee advocacy programme: social media strategy, digital training and social selling tools.
