In the era of conversational engines, a brand’s visibility no longer depends solely on its SEO, but on its ability to be recognized as a credible source by artificial intelligences.
Our GEO Profile x Polarité approach is built around four steps:
- audit, to understand how AIs perceive your brand;
- optimize, by mobilizing all the expertise of Profile and Polarité: media relations, digital ecosystems, content, influence and thought leadership.
- measure, by tracking your visibility and positioning in conversational engines;
- and then manage, by evolving the strategy in line with the evolution of AIs.
GEO does not rely on a single lever. Content structures the information. Digital ecosystems make it accessible. Media relations, experts and influence strengthen its credibility. Conversational engines synthesize all of these signals.
It is this convergence that Profile and Polarité put at the service of brands’ visibility.